system / 2019
In economics an industrial cluster is a combination of closely interlinked companies, suppliers and institutions. Padded elements, coloured fabrics and structures are the three components of Cluster, which interconnect to build the first totally custom made seat, to form an overall force that produces imagination. OK, everybody’s talking about it, but what does “custom made” mean?
The word indicates something that has been made “to measure”, according to the needs of the customer, the function that the buyer wants to give the object. Cluster is the first Custom made seat because the customer chooses his shape, chooses his design, chooses the aesthetics and chooses the most suitable base. The function of Cluster is to create new parameters for a seat, not to follow those already formulated and leave free interpretation to the user of the product.